What is technical SEO?
Technical SEO helps to improve the technical issues of our website for the ranking of pages in the search engine. It means that the search engine can easily understand your website and gives ranking. The major elements include the crawl, rendering, index, and architecture of the website.
Importance of technical SEO?
It has great importance because it makes your website so easy and frees up from all the issues which can help for the best ranking of your site by the search engine. It can increase the traffic of your site and change this traffic to customers. This means that your site is optimized by technical SEO and further your pages will also secure optimization of mobile and also free from content duplication, and make the fast loading of your site and so many other matters that can be optimized. In other words, we say that technical SEO is a way for the best ranking of your site.
Improvement in technical SEO:
Certainly, we say that technical SEO is not only to crawl our index your site. But there are many ways to improve the technical SEO. Like you can make an account on these sites:
- The Javascript
- The structure of the URL
- The site architecture
- The 404 pages
- The Hreflang. Etc
Structure usage:
Flat structure usage:
The structure of your site will tell you how much your site will be organized. First of all, we shall discuss the Flat structure. This means that you should only use a few links that can be different from another site.
Importance of Flat structure?
The flat structure can make your site more efficient and easy for the search engine to take the crawling 100% of your website. The flat structure has great importance in the E-commerce site or any product page. This is important to make your structure more accurate. Some structures are known as Orphan structure which means it does not have any links for pointing them.
URL structure:
This structure is not important to think about because it can be used for the running of a small site, especially a blog. I usually mean that you should not need to follow any URL structure. But actually, this can tell the users on which site you are available. Giving position to your pages can give the search engine more content in each category of your page. Google can give results to the page level and it also likes how much the picture is bigger in the content.
What is breadcrumbs navigation?
The breadcrumb navigation is also known as friendly SEO. This can be helpful and add automatically links to your site. If there is any fact the search engine can turn it to URL into the breadcrumbs navigation.
Some issues we can discuss below:
Issues of spot indexing: First of all, we can find those pages which are considered in trouble crawling.
The reported coverage: The first level is to Report coverage in the following Google Search Console. This can tell you that if the search engine is not able to index or the render pages you should want to be indexed by Google.
The screaming Frog: This is the most well-known crawler and this is good. This means that if you add any issue in the report coverage it should be crawling fastly by screaming frog.
The site audit: There is a site known as Semrush which is very good for site audit SEO. This feature can give you all information totally about technical SEO. This site can give you 90% results.
I can tell you the 3 most helpful methods. If you have 10k+ pages you can able to use these approaches and at last, you could not find any disturbance in your site.
Pages with deep links: Some people do not find any problem with getting an index. But some pages which have internal links on their land page cause serious issues. Rather, the deep links can contain almost 3 to 4 pages at the home site. In another way, we say that if you have any page or you want to index so this is not a problem to add internal links. Suddenly the page that is linking has a lot of chances to crawl.
The XML sitemap: This can help you to find your sites on URL. It is the second source of finding the URLs. If you want to check your sitemap go into the sitemap feature in the Google console. This can you all the results of your site.
The inspect GSC feature: If your site is not indexed in URL then this feature can help you to get the things on the bottom and this can also tell you about your site indexing. The pages that can be indexed can be shown on your screen. This can tell you that search engines can also index and crawl the page of your content.
Slim and duplicate content: If you are written well and efficiently and do not copy by anyone then you should not worry about duplication. Duplicate content means that your content can be matched with anyone and there are many versions on the page of the different URLs. This can disturb the site ranking and fixing.
Now I am going to tell you about the issues of duplication and sliming.
The usage of SEO audit tool to observe content duplication:
Some tools can tell you about the sliming and duplication of your content.
First I discuss the Raven tool site auditor. This can tell you which page should be needed to update from duplication.
The second one is the Semrush site tool. It can well be known for its excellent quality. This can tell you if you have the same content on your page. This can work on the duplication of your content if it is available. The content that can be duplicated also works with other sites. For the checking of your content, I should prefer the Batch Search feature. Then if you upload your content it can be shown all around the web. If the search engine can show your content on the first page that means you are the unique author of your site.
If anyone can copy your content and publish it to their site this can cause problems to its sites, not to your sites. You need to focus on your best writing and ranking.
The pages with no index:
Some pages have the same content but it is not a problem. This can create a problem when those pages are getting indexed. But you can add the No index to that pages. This can tell the search engines that these pages are not indexed. The no index can also be checked by the Inspect URL feature. For further check click on the Test URL Live. If Google is seen on your page that means that you cannot set up the no index tag correctly. But if you see the excluded then it will be OK.
The search engines can be blocked by the blocking of this crawler by the Robots’ text file.
URLs canonical:
Some pages can contain duplicate content which cannot be used by adding the No index tag. So that the duplicate content is converted into excellent content. But we can also use the URL canonical. It is best for pages that contain some content with little difference between the pages.
For example: let’s suppose there is a site that can sell shoe products. The size, color, variety, and result can be shown in many URLs.
But it is not efficient, you can use the canonical tag to tell the search engine that your shoe page is the main page.
Speed of your site:
Google can give importance to that pages that can be loaded fast… This is also an important factor in your ranking.
There are many methods of ranking a site:
- The best use of fast hosting.
- The best use of the Domain Name System.
- Increase the use of plugins and scripts.
- Only use that code that can tell the search engine how to open your site.
- The image that can you fix can be minimized.
- Web pages can be compressed.
Conclusions:
In the end, I say that technical SEO is not the last stage of SEO. But if you should all the stages of the technical SEO then everything will be easy for you. But the matter is that you can make its best use for both On-page SEO and Off-page SEO.
